Almost everyone has heard the term “hashtag” but still not everyone knows what a “hashtag” is or what they are used for; most importantly most folks over the age of 40 are not going to know what the purpose of a hashtag is…. I’m here to help you out and give you some information on this trend for weddings and events just in case you were wondering if you need one or not!
- A hashtag is any word or unbroken word-grouping (no spaces) with a # sign in front of it, used on a social platform like Instagram or Facebook.
- A hashtag links your individual posts with all other posts containing that hashtag, giving it greater exposure and longevity, and connecting it to larger conversations.
- To create a hashtag, just think one up and start using it across your social channels. No need to register it anywhere.
- It doesn’t matter whether you’re on Twitter, Facebook, or Instagram—use the same event hashtag for all content related to your event. This creates a branded hashtag that provides a clear way to track activity across all social platforms.
So how do you create a hashtag that’s perfect for your wedding and why would you need one? Let’s start with the why… Mainly because everyone has a camera in their phone which is on them at all times. People will be taking photos at your event (as long as it’s the time to do that… see my article about “Unplugged Weddings”). Do you want to see the photos everyone took? Maybe you are not “friends” online with a plus one that was invited, but he or she got an amazing sunset photo at your event and you would love to see it! If they use the hashtag when they post it to their social media you will be able to see it grouped with all of the other photos tagged with your special hashtag! It’s a great way to bring all of these amazing images together in one place!
Here are some tips for picking the best hashtag for your event!
- Create your own… try using an online “Hashtag Generator” for ideas. A good place to start is with your names because it will be easy for your guests to remember plus you can put a fun spin on it by doing a funny pun or play on words. #MorganHeBargainedFor #WritghtStateOfMind #SayYesToTheKress
- To be more unique try using numbers in the tag so that your hashtag doesn’t get mixed up with another couple’s event. For instance #BobAndSueWedding2022
- Capitalize the first letter of each word so that the hashtag is easy to read. Whether your guests post with the capitalization won’t matter – the hashtag will still work! It’s just easier to read (and remember) with capital letters.
- As you pick your favorite hashtag options, do a quick search to see if it’s already been used before! If so, just add a number, your wedding date, or change a word in the hashtag. You want yours to be unique to YOUR wedding so it curates photos from your event!
- Make a list of several options, and then narrow it down to your favorite! This is definitely a fun activity for you and your fiancé to do together.
- Next spread the word about your hashtag – Start using your hashtag before the wedding. Tag your engagement pics, selfies during date nights, pictures from your other wedding events such as showers, rehearsal dinners etc. and attach your hashtag in your post. The more you use it early on, the more people will notice it.
- List your hashtag on your wedding website, save the date cards, and/or invitations. At the wedding, you’ll definitely want to have a cute sign with the hashtag. Order a few of these signs, have them match your wedding décor, and place them strategically: near the bar, at each table, on the gifts table, near the cake, etc. Have the DJ or band encourage guests to take pics and post using your hashtag too! I’ve even seen them on the cocktail napkins!
- Tell your photographer and/or videographer about your hashtag so if they post anything they can use it too! Having access to all the photos friends and family take is awesome! Just make sure that people do not interfere with photos the photographer is taking so you can have photos without cell phones in them!
We can’t wait to see what fun hashtags you come up with for your wedding!